Once upon a time
The Tartine et Chocolat brand
1977 Catherine Painvin creates Tartine et Chocolat
1987 Launch of Ptisenbon
1995 Opening of the store on 266 Boulevard Saint-Germain
It all began with a name...Catherine Painvin saw afternoon snack time as a special, wonderful moment. This time for sharing childhood pleasures was behind the name Tartine et Chocolat.
Very quickly, a whole world was createdIn addition to clothes, nursery furniture, cuddly toys and perfume were soon added, creating perfect collections. In the space of a few years, Tartine et Chocolat became the biggest high-end brand to offer a full range of products for children.
2004 The Zannier family acquire the children’s fashion brand
2006 New store concept by Jacques Garcia. Openings at Galeries Lafayette and Harrod's
2013 Openings in Dubai, Istanbul, Moscow and Shanghai
THE REVIVALSince 2004, Emilie Zannier has positioned herself as the Artistic Director of the brand, giving it a new impetus. Imbued with and inspired by French elegance, she pays particularly close attention to creating elegant products with perfect finishes.
2016 Dorothée Meilichzon reinvents the concept of the store on 266 Bld. Saint-Germain ahead of the brand’s 40th birthday.
2017 A year full of surprises for the brand’s 40th birthday.
THE VALUES AND EXPERTISE
Passing memories down from generation to generationA scent, a cuddly toy, a moment: Tartine et Chocolat spans generations, continuously creating precious childhood memories.
ClassicAbove all, Tartine et Chocolat protects children’s innocence by designing thoughtful, stylish and elegant collections.
style and elegance
style and elegance
French high standardsParticular attention is paid to every detail, every finish and every piece within the collections. Cashmere, cotton, wool: high-quality materials which wrap children up in gentle comfort.
THE ICONIC PIECES
Garda stripesChosen by Catherine Painvin in her parents’ fabric store, Garda stripes soon became the brand’s gentle, timeless signature. Used as part of the prêt-à-porter, nursery and cuddly toy collections, it symbolises the gentle elegance of Tartine et Chocolat’s world.
Léon the HedgehogOver the years, as the brand’s much-loved icon, Léon the Hedgehog has always been included in Tartine et Chocolat’s collections. As a soft cuddly toy, in elegant embroidery or delicate mother of pearl, the charming shape of this sweet little creature represents the brand’s world.
PtisenbonFresh and floral, Tartine et Chocolat’s fragrance has subtle notes of honeysuckle, lily of the valley and transparent jasmine and has been a favourite scent for mums and children for 30 years. Launched in 1987 as a collaboration with Givenchy, it was the first fragrance for babies.