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Once upon a time
The Tartine et Chocolat brand
The world
1977 Catherine Painvin creates Tartine et Chocolat
1987 Launch of Ptisenbon
1995 Opening of the store on 266 Boulevard Saint-Germain
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The history
It all began with a name...
Catherine Painvin saw afternoon snack time as a special, wonderful moment. This time for sharing childhood pleasures was behind the name Tartine et Chocolat.
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Very quickly, a whole world was created
In addition to clothes, nursery furniture, cuddly toys and perfume were soon added, creating perfect collections. In the space of a few years, Tartine et Chocolat became the biggest high-end brand to offer a full range of products for children.
Tartine et Chocolat specialises
in the beautiful world of childhood.
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2004 The Zannier family acquire the children’s fashion brand
2006 New store concept by Jacques Garcia. Openings at Galeries Lafayette and Harrod's
2013 Openings in Dubai, Istanbul, Moscow and Shanghai
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THE REVIVAL
Since 2004, Emilie Zannier has positioned herself as the Artistic Director of the brand, giving it a new impetus. Imbued with and inspired by French elegance, she pays particularly close attention to creating elegant products with perfect finishes.
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A delightfully stylish, classic concept
2016 Dorothée Meilichzon reinvents the concept of the store on 266 Bld. Saint-Germain ahead of the brand’s 40th birthday.
2017 A year full of surprises for the brand’s 40th birthday.

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THE VALUES AND EXPERTISE
Passing memories down from generation to generation
A scent, a cuddly toy, a moment: Tartine et Chocolat spans generations, continuously creating precious childhood memories.
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Classic
style and elegance
Above all, Tartine et Chocolat protects children’s innocence by designing thoughtful, stylish and elegant collections.
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French high standards
Particular attention is paid to every detail, every finish and every piece within the collections. Cashmere, cotton, wool: high-quality materials which wrap children up in gentle comfort.

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THE ICONIC PIECES
Garda stripes
Chosen by Catherine Painvin in her parents’ fabric store, Garda stripes soon became the brand’s gentle, timeless signature. Used as part of the prêt-à-porter, nursery and cuddly toy collections, it symbolises the gentle elegance of Tartine et Chocolat’s world.
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Léon the Hedgehog
Over the years, as the brand’s much-loved icon, Léon the Hedgehog has always been included in Tartine et Chocolat’s collections. As a soft cuddly toy, in elegant embroidery or delicate mother of pearl, the charming shape of this sweet little creature represents the brand’s world.
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Ptisenbon
Fresh and floral, Tartine et Chocolat’s fragrance has subtle notes of honeysuckle, lily of the valley and transparent jasmine and has been a favourite scent for mums and children for 30 years. Launched in 1987 as a collaboration with Givenchy, it was the first fragrance for babies.