THE STORY

IT ALL STARTS WITH A NAME

Afternoon tea has always been imagined as a special and wonderful moment. It was from this moment of sharing and pleasure, so intrinsic to childhood, that the name Tartine et Chocolat was born.

VERY SOON, A WORLD TAKES SHAPE ...

The children's bedrooms, soft toys and then perfume were quickly added to the wardrobe, completing the collections. Within a few years, Tartine et Chocolat became the first high-end brand to offer a complete world for children.

  • 1977

    Creation of Tartine et Chocolat

  • 1987

    Launch of Ptisenbon

  • 1995

    Opening of the shop at 266 boulevard Saint-Germain

THE RENEWAL

Since 2004, Emilie Zannier has established herself as the brand's true Artistic Director, bringing fresh momentum to the House. Steeped in and inspired by French elegance, she pays particular attention to refinement and impeccable finishing touches.

  • 2016

    Dorothée Meilichzon reinvents the concept of the shop at 266 bld. Saint-Germain on the eve of the brand's 40th anniversary.

  • 2017

    A year full of surprises for the House's 40th anniversary.

VALUES AND CRAFTSMANSHIP

Passing things on

A scent, a soft toy, a moment … Tartine et Chocolat spans generations, perpetuating the memories so dear to childhood.

Classic, chic and elegant

The Tartine et Chocolat style is one of discretion and délicatesse, without any ostentation. Far from fleeting trends, Tartine et Chocolat instead focuses on simplicity and authenticity, creating lines and colours that stand the test of time.

French standards of excellence

Particular attention is paid to every detail, every finish and every piece in the collections. Cashmere, cotton, wool … noble materials that envelop children in softness and comfort.

THE ICONIC PIECES

The Garda stripe

Chosen from the family fabric shop, the Garda stripe quickly became the House's soft, timeless signature. Used across ready-to-wear, nursery and soft toy collections, it embodies the softness and elegance of the Tartine et Chocolat world.

Léon the hedgehog

A cherished emblem of the House, Léon the Hedgehog has tenderly adorned the collections over the years. As a soft soft toy, refined embroidery or delicate mother-of-pearl, this endearing animal leaves its charming silhouette across the House's entire world.

Ptisenbon

Fresh and floral, Tartine et Chocolat water with subtle notes of honeysuckle, lily of the valley and transparent jasmine has been mothers' and children's favourite perfume for 30 years. Launched in 1987 in Collaboration with Givenchy, it was the first fragrance for baby.

Customer service that truly listens

At Tartine et Chocolat, every gesture matters.

Behind each of your messages is a dedicated, attentive team, deeply committed to supporting you with care and kindness.

We have chosen to prioritise a human and authentic relationship: here, there are no automated replies, but genuine exchanges, led by our teams who know our collections and share our exacting attention to detail.

Whether you need advice, have a question or require support, we take the time to respond with care.

Because your experience deserves our full attention.