The story

It all starts with a name

Catherine Painvin considered to taste it as a privileged and wonderful moment. It is from this moment of sharing and pleasure specific to childhood that the name was born Tartine et Chocolat.

Very quickly, a universe takes shape ...

At the guard-Dress, The children's rooms are quickly added, the Soft Toys Then the Perfume which perfect the collections. In a few years, Tartine et Chocolat becomes the first brand Top range offering a complete universe for children.

  • 1977

    Catherine Painvin creates Tartine et Chocolat

  • 1987

    Launch of Ptisenbon

  • 1995

    Opening of the Shop from 266 boulevard Saint-Germain

  • 1977

    Catherine Painvin creates Tartine et Chocolat

  • 1987

    Launch of Ptisenbon

  • 1995

    Opening of the Shop from 266 boulevard Saint-Germain

The renewal

Since 2004, Emilie Zannier has positioned himself as a real artistic director of the brand and has given a new impetus to the house. Impregnated and inspired by French elegance, its attention is particularly paid to refinement and perfect finishes.

  • 2016

    Dorothée Meilichzon reinvents the concept of Shop from 266 BLD. Saint-Germain at the dawn of the brand's 40th anniversary.

  • 2017

    A year full of surprises for the 40th anniversary of the house.

Values ​​and know-how

Transmission

A smell, a Soft toy, A moment ... Tartine et Chocolat Cross generations and thus perpetuates the memories so dear to childhood.

The classic chic and elegant

The style Tartine et Chocolat is made of discretion and délicatesse Without any ostentation. Far from ephemeral trends, Tartine et Chocolat Rather, bet on simplicity and authenticity by creating lines and colors that cross time.

French requirement

Particular attention is paid to each detail, each finish and each part of the collections. Of Cashmere, cotton, Wool … Noble materials that wrap children with sweetness and comfort.

The iconics

There Stripe Garda

Selected by Catherine Painvin in the Shop of his parents' fabrics, the Stripe Garda Very quickly becomes the gentle and timeless signature of the house. Used on ready-to-wear, nursery and Soft Toys, It symbolizes the sweetness and elegance of the universe Tartine et Chocolat.

Leon the hedgehog

Honey emblem of the house, Léon the hedgehog Speed ​​with tenderness the collections over the years. In the gentle Soft toy, in Embrodery Refined or in delicate mother -of -pearl, this touching animal signs its charming silhouette the complete universe of the house.

Ptisenbon

Fresh and floral, water Tartine et Chocolat Subtile notes of honeysuckles, thrush and transparent jasmine is the Perfume favorite of mothers and children for 30 years. Launched in 1987 in Collaboration With Givenchy, this is the first fragrance for Baby.