THE STORY

IT ALL STARTS WITH A NAME

Catherine Painvin considered snack time to be a privileged and wonderful moment. It is from this moment of sharing and pleasure specific to childhood that the name was born Tartine et Chocolat.

VERY QUICKLY, A UNIVERSE IS SHOWING...

At the GuardDress, rooms for children, rooms for children, Soft Toys then the Perfume which complete the collections. In a few years, Tartine et Chocolat becomes the first brand Top range offering a complete world for children.

  • 1977

    Catherine Painvin creates Tartine et Chocolat

  • 1987

    Launch of Ptisenbon

  • 1995

    Opening of the Shop from 266 boulevard Saint-Germain

RENEWAL

Since 2004, Emilie Zannier has positioned herself as the brand's true Artistic Director and given new impetus to the House. Imbued and inspired by French elegance, its attention is particularly paid to refinement and perfect finishes.

  • 2016

    Dorothée Meilichzon reinvents the concept of Shop from 266 bld. Saint-Germain at the dawn of the brand's 40th anniversary.

  • 2017

    A year full of surprises for the 40th anniversary of the House.

VALUES AND KNOW-HOW

The transmission

A smell, a Soft toy, a moment... Tartine et Chocolat crosses generations and thus perpetuates the memories so dear to childhood.

The chic and elegant classic

The style Tartine et Chocolat is made of discretion and délicatesse without any ostentation. Far from ephemeral trends, Tartine et Chocolat instead focuses on simplicity and authenticity by creating lines and colors that transcend time.

French standards

Particular attention is paid to every detail, every finish and every piece of the collections. Of Cashmere, cotton, Wool … noble materials that envelop children in softness and comfort.

THE ICONICS

There Stripe Garda

Selected by Catherine Painvin in the Shop of tissues from its parents, the Stripe Garda very quickly becomes the soft and timeless signature of the House. Used on ready-to-wear, nursery and clothing collections. Soft Toys, it symbolizes the softness and elegance of the universe Tartine et Chocolat.

Leon the hedgehog

Cherished emblem of the House, Léon the hedgehog tenderly highlights the collections over the years. On the sly Soft toy, in Embrodery refined or in delicate mother-of-pearl, this endearing animal signs with its charming silhouette the entire universe of the house.

Ptisenbon

Fresh and floral, the water of Tartine et Chocolat with subtle notes of honeysuckle, lily of the valley and transparent jasmine is the Perfume favorite of mothers and children for 30 years. Launched in 1987 in Collaboration with Givenchy, it is then the first fragrance for Baby.